Microsoft’s Corporate Social Responsibility Essay Essay

When we are talking about software, technology, computers involving manufacturers, licenses and supports, what is the company that’s the most popular and operates efficiently? Of course it is the Microsoft Company. Microsoft thought that technology can create occasions and opportunities for many people and organizatiobs around the world. So, they developed new technology that releases creativity, productivity, and opportunity for more and more people around the world. Nowadays, because the world is changing and there are new challenges about the environment, they want to solve these challenges and create new opportunities for people everywhere. They strive to use corporate social responsibility using three approaches. that’s the customers, their employees and human rights. When talking about Corporate Social Responsibility in Microsoft Thailand Company. First, they must look after the customer at the beginning service and after service, because Thai people prefer service more than the quality of products. They sometimes consider than the product maybe doesn’t work so they want the insurance of products or the guarantee from the company that they’ll received a new product if they have problems with the product. And they need to do some activity that’s shed light to care of environment by Promote the activity of conservation though some location such as the mall or market because when their product was produced, it’ll affect to the nature and make much pollution. Second, their employees and organization. Because their employees are innovators from every corners of the world, they have to pay attention to compensation and benefits. If Microsoft pays them high, it will be motivation. Because of their diverse life experiences, ambition, skill, ability and commitment makes Microsoft working efficiently and help understand customer needs. Not only the compensation but Microsoft must look after employees healthy and safety too. Finally, this is the one important factor of Corporate Social Responsibility , that is the human rights. Human Rights are the rights you have simply because you’re human. Millions of Thai people consisting of workers or students prefer Microsoft products more others, so what does it mean? Because Thai people believe that the first technology product come from foreigner’s country will make whole  them life better than before whether they are at home or anywhere in the world. So, Microsoft company in Thailand must interested about Thai customers and take care of them. First is about Insurance or guarantee of products. When Thai people buy a product they areafraid that the product might not work. Microsoft must check carefully about the product before the customers purchase it. If the product really doesn’t work, they must give a new product to the customer concerning the agreement. Next topic about Microsoft Corporate Social Responsibility to customer is Promote the activity of conservation, that’s will make Thai people believe that’s Microsoft is helping to save the world. Why Microsoft company should to do that? Because when their are producing something, it’ll affect to the nature and make much polution. The pollution will effect people’s health, So conservation is the important activity that’s the company must do. According to Lisa Brummel, Chief People Officer (2012), â€Å"Life at Microsoft is about more than just the work. it’s about who we are as people. We have a passion for life, for creating outstanding products, and for helping othersrealize their full potential†. She want to mean the important factor that’s will make products useful and efficiently are the people consist of employee, officer and organization. Microsoft must to take care this factor in three way. First is Compensation and benefits. Microsoft offers good pay, performance awards and attractive benefits packages for their employees. They also shift a portion of stock-award targets into employee base salaries. They also increased funding to deliver 100 percent of target bonus and stock awards for approximately 85 percent of eligible employees. Second, training and development. Microsoft makes their employees never stop seeking new opportunities to grow up. They continually evaluate and evolve their training opportunities to meet their specific needs. They do this by adapting programs to meet a variety of learning styles, in the classroom, online, through video, and in other forms. (Training magazine’s Top 10 Hall of Fame, 2012). Finally is about Health and safety of the employees. Microsoft has prepared a robust Employee Safety and Health Manual. â€Å"We also enhanced the ability of employees working in labs or in research and development to get quick and easy access to information about chemicals used at Microsoft by making nearly 1600 material safety data sheets available to  them in the cloud. (Susan Lucas-Conwell, CEO) In conclusion, Microsoft indicated that they have perfect human resource management. So, Microsoft has been well-known as one of the top companies for corporate social responsibility relating to human resource management. If you asked Thai people, â€Å"What are human rights?† you would get many different answers. They would tell you the rights they know about, but very few people know all their rights. So, The United for Human Rights explained about this, â€Å"Human Rights†, means â€Å"The rights you have simply because you’re human†. According to Jean-Philippe Courtois, President Microsoft International (2012), †People all over the world exercise fundamental human rights when they use our technology. Respecting these rights is one way we help people and businesses throughout the world realize their full potential.† So, Microsoft significance about the human rights and applied in the organization. Privacy and data security is the first topic of the human rights in the Microsoft company. As people spend more time online, the risk of privacy and data security attacks continue to rise. So they launched a companywide response with the Trustworthy Computing initiative, which made privacy and data security our highest priorities in product development. They continue to find innovative ways to protect theircustomer’s privacy and keep their information secure. Next is the Freedom of expression. Internet freedom may seem like a given to some, but for many people around the world, it’s not that simple. They adopted a freedom of expression policy to guide their decision making when approached by governments that want to filter or censor Internet content. After that, they continued to support the free exchange of ideas and information online through their membership in the Global Network Initiative. In conclusion, after Microsoft has success in the field of human rights that’s make the trust to the world and reputation is continue enhancing until today. For the aforementioned reasons, Microsoft won’t stop develop their operations because the above functions are important to them. And they are committed to responsible practices in their own operations, with policies and programs that ensure they act as a good corporate citizen everywhere they do business. Because of their good basic aspects of business character  consist of integrity, values, and transparency made the public trust their corporations. Thai people also trust their operations and products but Microsoft have to notice what are Thai people also Additional need something? And continue survey what are they want. The survey can do by many ways its up to the company decided such as face-to-face interview, telephone survey, written questionnaire and focus group. In closing, Microsoft is a successful company with many products. Their products make the company well-known and famous so much such as B-Ing, the famous search engine. X-Box, Gaming console that many people enjoy. Microsoft Office, the useful tool with many applications that is helpful to students and teachers in education. And Microsoft Windows, the most famous software in the world. Until today no company can produce the products that’s better than Microsoft and I believe that the Microsoft will be the top of mind of people around the world forever.

Doing Business in Thailand

Thailand†s booming economy has encouraged me to begin a new business relationship with a highly recognized Thai company. I manufacturer a line of products for the sugar processing industry. I recently signed a one-year contract with Thai Chemiclas and Engineering Co. Ltd., located in Bangkok, to be my exclusive representative in the Thailand area. Thai Chemicals and Engineering will promote my product line and get it into the all the sugar mills in the area. They will purchase two containers per month for which we have negotiated a compatible price. The containers will be shipping out of Savannah, Georgia with a final destination of the port of Bangkok. The shipping terms will be CIF: Bangkok. I decided to use a local company to represent my product line for various reasons. First of all, I need someone that knows the culture and business environment who has an established relationship with other locals. Once my products become known, I would like to establish a! factory in Thailand. Therefore, I found it necessary to gather all the information required to begin a new business in Thailand. Although business can be 100 % owned by foreign investors, some are reserved for 51 % Thai ownership. People of any nationalities can participate in ownership to varying degrees: through sole ownership, a limited companycorporation, an ordinary partnership, a limited partnership, or a branch of a foreign corporation. The Ministry of Commerce's Department of Commercial Registration is directly in charge of company registration. The Stock Exchange of Thailand (SET) is a well-developed financial institution which welcomes foreign investment. Bangkok's modern Don Muang International Airport can easily serve your arrivals or connections. Thailand is equipped with an extensive and ever-developing transport infrastructure and an extensive state-run rail system. There are numerous shipping ports including Bangkok's Klong Toey Port and the Eastern Seaboard's Mab Ta Phut and Laem Chabang deep-sea ports within 200 kilometres of Bangkok. Typical business hours are : for banks and financial institutions, Monday – Friday 9:30 a.m. – 3:30 p.m.; Government offices, Monday -Friday 8:30 a.m. – 4:30 p.m. (closed noon – 1 p.m.); private business, Monday – Friday from 8:30 p.m. – 5:30 p.m. The Royal Thai Government (RTG) has been reducing import duties and trade barriers as part of its obligations as a founding member of the World Trade Organization (WTO) and as a member of the Association of South East Asian Nations' (ASEAN) Free Trade Area (AFTA). A Factory Establishment Licence must be obtained from the Ministry of Industry. Fees depend on machinery power rating and the number of employees. Arbitrary customs valuation procedures constitute another barrier to U.S. exports. The Thai Customs Department may use as a check price the highest previously invoiced price of a product imported from any given country and may disregard actual invoiced values in favor of the check price for assessment purposes. On June 6, 1995, the Thai Cabinet approved a policy to require, on a case by case basis, countertrade on government procurement contracts valued at over 500 million baht ($20 million) Thailand maintains several programs that subsidize exports, including preferential financing for exporters. Thailand's export-import bank, established in September 1993, is responsible for some of these programs, particularly the packing credit program. One of the most prominent trade issues between the United States and Thailand has been the extent of Thailand's protection for U.S. copyright, patent and trademark holders. The Kingdom of Thailand respects all international laws regarding copyrights and trademarks. Thailand passed a new copyright law in December 1994 that strengthened legal copyright protection and increased the penalties for copyright infringement Amendments to the trademark law in 1992 provide higher penalties for infringement and extend protection to services, certification, and collective marks. Under current Thai regulation, only persons of Thai nationality may be licensed in many professional services, including accounting, architecture, engineering, construction management, brokerage services and legal services. However, there is planning to revise these regulations. The announcement of National Executive Council No. 281, commonly known as the Alien Business Law, limits foreign equity in many Thai firms to less than fifty percent. The Treaty of Amity and Economic Relations between Thailand and the United States provides for 100 percent U.S. ownership of companies in most industries. Businesses in the fields of communications, transport, fiduciary functions, natural resources, or trade in agricultural products are excluded from treaty coverage. The Communications Authority of Thailand imposes stringent equity and revenue sharing requirements on International Value Added Network Service (IVANs) providers. In conclusion, The World Bank predicts that Thailand will be the world's eighth largest economy within 20 years by the year 2020. Thailand will have a larger economy than Brazil, Britain, France, Italy and Taiwan. Thailand's own National Economic and social Development Board has seen a doubling of the economy in the year 2000 and the Kingdom ranking first in Southeast Asia, among the seven ASEAN states. I feel that this is the perfect timing to invest and I am confident that my business will prosper.

Affording EU Homes

The ever rising housing demand in Europe, and indeed all over the world is forcing countries to develop measures ensuring that all people across income lines get decent accommodation.Being among basis human rights, states are obligated to develop and maintain systems that consistently help citizens with their housing needs. In this regard, individual EU countries are under, the Union supposed to ensure that the basis human right of hosing is provided, failure of which could lead to disciplinary action from the secretariat as well as ridicule from other members.However, the question whether the Brussels should have a say in member country housing policy has been rising and consistently debated at national and regional level. As a contribution to this debate, this paper shall investigate whether the European Union as a body has a part to play in national hosing policy development; it shall be argued that Brussels has no role to play at the national level. However, Brussels should provi de guidelines and targets to be followed by individual member countries.The paper shall pass Italy's decentralization and Localization of housing problems as the best framework that EU should copy.   The concluding part would reiterate on important points made in the paper.Brussels' Role in National Housing PolicyCurrent arrangement at the regional levels have national governments take control of their nation's housing policies (Priemus, 2006, p. 1). This ensures that individual countries develop and maintain policies that are in line with national demand. In addition, countries are able to wither through business cycles affecting their industries without affecting other nations.Having each country take care of housing policies further mean that member countries are able to see and learn for best practices used in different nations. This diversity of policies are hard for EU officials to manage, which explains why national governments should continue taking the center stage.Despit e the independence of national governments in managing their countries' housing markets, it has been reported that the European Union has been slowly making inroads into the management of the sector, a matter that many countries are not very comfortable-with (Priemus, 2006, p. 1). The EU comes into the management circle in the name of streamlining housing industry in the entire region. One route that is consistently used by the EU is the pretext of assuring that social aspects of housing are met by all members.That is, members of the community without abilities to provide themselves with shelter are considered and equally attended. Due to the need of providing shelter for all in the region, EU authorities have been pushing national governments to adopt a single approach to the issue. This however requires minimal state intervention and increased role of the European Union in running of housing affairs in the region.The loss of national control of the housing market is not being take n lightly by European governments and the electorates. One reason being that the sector is seen as so vital such that the state and local stakeholders have to be involved with day to day running of the industry.National governments should less be involved in the management of housing industry as is in Italy, which means that even the EU should stay clear of housing. Reason: the one-size-fits-all policy of development would not be effective in meeting housing goals than the policy of decentralization (Eurofound, 2006, p. 7).ReferencesEyk, H. (2002). EU & Housing. Amsterdam. Housing Ministry.Eurofound, (2006). Social Dimensions of EU Housing. Dublin: Eurofound.Longo, G. (2006). Coupling Localization and Urbanization of Housing in Italy.   Ljubljana:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ENHR.Premus, H. (2006). EU and National Housing Systems. Ljubljana: ENHR.Toa, A. (2007). Italian Housing Policy. Roma: University of Roma.

Stragtegic Management Case Study Example | Topics and Well Written Essays - 750 words

Stragtegic Management - Case Study Example The enormous size of the band had also drained its financial resources besides forcing members to rely on supplies from nearby villages. Travelers were now avoiding the forest altogether in order to prevent their goods from being confiscated. Robin Hood has the unique opportunity of encouraging people to travel through the forest by not robbing them and instead levy a transit tax. He also has the chance to contain the size of his band and remove any weak members who had become a liability for the group. These measures are necessary since the Sheriff’s power and determination are growing constantly. Besides enjoying a mighty political clout, the Sheriff has been probing the group for any weaknesses through a dense network of spies. CORE Competencies of the Company The band enjoys the benefit of dedication amongst all members towards the common cause of fighting against the rich and corrupt. Robin Hood has also knit the group into a disciplined unit where each task or responsibi lity is handled efficiently by an experienced member of the group. The group has also established policies to distribute any proceeds from raids equitably among members and has arrangements in place to store and safeguard the surplus. The group has also devised an efficient spying network that collects information on the movements of the Sheriff and other high-profile individuals in the region. Company Basic Objectives The primary objective of the band is to overthrow the corrupt and oppressive administration of the Sheriff. The band also aims at improving the living standards of the lesser privileged people in the region by targeting rich individuals and distributing their loot among the former. The group also works towards establishing alliances with people who have similar grievances against the government and are interested in fighting against this injustice. Company Basic Business Strategy The band’s leader, Robin Hood, believes in an inclusive approach in his fight agai nst the Sheriff. His primary strategy is to increase the strength and size of his band to match the might of the Sheriff and his men. All members of the band are also trained rigorously in skills like Archery and their strength and vigil is always put to test. There is also evidence that the group believes in covert tactics as it operates out of the forest and plans all its moves in advance based on gathered intelligence. Current Strategic Management Issues As mentioned previously, the group has grown vastly in size and it has become to maintain discipline and respect within the group. There is also a growing sense of uncertainty among members as experienced by Robin Hood, who could not recognize many of his band members. The band’s encampment is now thinly guarded as members have become more relaxed and discipline has become hard to monitor and implement. Robin Hood has given considerable thought to assassinating the Sheriff to take his revenge, but realizes that such a poss ibility is distantly remote. Moreover, the Sheriff enjoys enormous political and royal support and has friends in the judiciary. These factors render any planned move against the Sheriff even more dangerous, raising the chances of retribution if things were to go wrong. Actions which should be taken to address these Issues Firstly, Robin Hood should restrict the size of his band and refrain from including any new members. He should also reduce the size of his current group by retaining the strongest and skilled individuals while assigning

The Assassination of Abraham Lincoln Research Paper

The Assassination of Abraham Lincoln - Research Paper Example Who assassinated Abraham Lincoln? Did other politicians hire the killer or was the killer himself a politician? Did the man behind the shooting of President Abraham Lincoln have any personal interests in his death? What exactly did he stand to gain if the president died? Where exactly did the assassination of Abraham Lincoln take place? What kind of weapon did the assassinator use to perpetrate the act? The person who killed Abraham Lincoln was not a politician but a renowned actor, John Wilkes Booth. The death of the president as he thought would put an end to the civil war, giving the Confederates victory over the Union. To understand the assassination of Abraham Lincoln, it is important to know the person who killed him and the motive behind the assassination. Moreover, the factors that facilitated the killing of the president will help in shedding light on the issue. A myriad of questions focusing on the main reason why Booth had to assassinate the president arose shortly after h e killed him. At the time he was killing Abraham, Booth was not only rich but famous too, owing to his acting prowess. Coming from a family of successful actors, he was a highly rated actor, earning approximately $20,000 while most of the people in the United States earned an average of $3,000 annually. John Wilkes Booth on 14th April 1865 managed to pull the trigger of a .44 caliber derringer pistol, from the president’s box in a full Ford Theatre, firing a single bullet that killed the president (Good, 11). As Streers writes, â€Å"at approximately twenty minutes past ten o’clock on that fateful night of April 14th 1865, the famous actor John Wilkes Booth entered the box above and fired a bullet from a small derringer pistol into the brain of Abraham Lincholn† (12). Amid the laughers of the audience, the actor took aim at the president, shot at his head before jumping into the stage and escaping into the night. However, after two weeks of chasing Booth, the po lice found him at a barn in Maryland, where a Union officer shot him in the neck killing him two hours later. Box and John (18) argue that, â€Å"I do not look upon the murder of the President as an act of mere private vengeance; it was a blow aimed at the people who elected him and for the principles he represented.† According to Steers (20-30), having been born in Maryland, Booth openly supported the Confederate during the civil war of America. Additionally, he advocated for slavery, which was in contrary to Abraham’s perception on slavery (McCarty 50). Booth reasoned that by supporting the slaves, Lincoln was out to overthrow the constitution of the United States and destroy the south, which he so much loved. Booth was unsatisfied and angry with the management of the war, especially the handling of the war prisoners (McCarty 5). Moreover, when general Ulysses Grant stopped the exchange of the war prisoners as the war approached its end, Booth became even more agitat ed. Inspired by his personal opinion of how things ought to have been, the ardent supporter of slavery believed that the south had every right to be free to decide on its own on issues such as slavery and governance (Box and John 18). The progress of the war greatly wrecked the south, a region where slavery was legal, which motivated them to fight effortlessly to win the war. Lincoln on the other hand supported the north, the segment that was against slavery in the United States. Nevertheless, Booth thought that the death of the president as well as other high-ranking politicians among them the vice president, Johnson and the Secretary of The State, Steward would help the south in winning the civil war. According to Booth, if the three politicians died simultaneously, it would throw the union government into a turmoil that would automatically give the Confederates an upper hand in the war. As he learned from the media and from Lincoln’s character and media, Lincoln was easy t o reach. Fradin (19) writes, â€Å"

Environmental Ethics. response 1 Essay Example | Topics and Well Written Essays - 250 words

Environmental Ethics. response 1 - Essay Example The contract between humans and animals is rudimentary. This is because humans are the grantors of animals’ rights, where they choose on what they feed, their medication, and even caring for their needs. In the case of livestock, humans determine what they feed and choose mates for the animals for purposes of robust breeds. Animal rights are perceived to be acquired by virtue of birth. The rules of nature, however, do not give animals the sense of granting other animals their rights. The complex structures relating to equality, put in place by humans does not resemble any structures relating to animal rights. This proves that animals are not able to honor the necessary basic contract for the existence of their rights. Animals have quite an impact on the lives of human beings. Despite the sympathy and care that humans show to animals, the animals have rights that are enforceable by law. Although the animals cannot comprehend the laws, they may be disastrous for the humans. The welfare of animals should be put into consideration to ensure that the quality of life is achieved by both humans and

Retail store selling hearing aide opening for the first time Essay

Retail store selling hearing aide opening for the first time - Essay Example In order to ensure that customers have an ample interaction with the website, I will ensure that it has easily navigated layouts. The strategy is proposed because websites are easily accessible to people with aiding devices and places no cost on the audience. The medium also allows for easy feedback from the audience and this allows for product renovation and diversification in order to meet customers’ needs. The strategy targets the universal market and extends beyond New York City. Some of the major market segments that the strategy targets are schools for students with impaired hearing that might refer the students to the business. People with hearing impairment, together with their friends and relatives, especially in the digital generation, are another targeted audience because of their ability to respond to the communication and establish our market. The website will contain all the necessary information that customers may need ranging from the type of hearing aids available, types to be added in future, to forms of sale applicable. The website will provide information on how to use products offered by the business as well as feedbacks from customers who have used these products (Andreas, 2011). Another strategy that I will use to promote my business is printing business cards and distributing them to potential customers. This involves presenting information on cards that are then distributed to a target audience. The cards will be simple and well designed to ensure that they appeal to customers. Additionally, information contained in them will be short and precise .In order to ensure that the cards reach many customers, stocking them in several strategic places will be important. Among the strategic places in which I will place them are entrance to the business office, entrance to schools that train people with hearing disability, and strategic social places such as in restaurants and

Business Organisations Essay Example | Topics and Well Written Essays - 1500 words

Business Organisations - Essay Example The classical school of organisation and management thought was mainly focussed on the overall development of organisations. It comprises of three theories of management, i.e. the ‘Scientific Management Theory’, the ‘Bureaucracy Theory’ and the ‘Administrative Management Theory’. The ‘Scientific Management Theory’ is based on well developed, specifically defined and definite principles of management. Such theories are often observed to assist the effectiveness of management in the organizations in its current status and in future as well (Agarwal, 1983). In the scientific management theory, managers are responsible for enhancing the productivity of the organisation. This theory was introduced by Frederick Winslow Taylor, who is regarded as the â€Å"Father of Scientific Management†. This theory was mainly concerned with its implication in the American Economy when it faced limited competitive productivity along with GNP growt h. Subsequently, four principles of â€Å"Scientific Management† were developed by Taylor. ... l strengthen the employer-employee relationship All of these four principles significantly support the managers to resolve problems related to the productivity of the organisation. With its virtues, these principles became extremely popular in the organisations of America which later influenced the business sector of Europe as well (Hartman, n.d). The â€Å"Bureaucratic Theory† was put forward by Max Weber which largely influenced the management philosophy of organisations in the 20th century with its emphasis on the organisational structure (Agarwal, 1983). According to the assumptions of the theory, the higher level authority would control and supervise the lower level in the hierarchy; the employees in the organisation must have requisite skill to be expertise in a definite task as per the ‘division of labour’. Moreover, the ‘rules and regulations’ in the organisation must be in a standard manner in order to facilitate coordination. There must also be ‘impersonal relationship to be existed in between managers and employees’ so as to develop logical decision making process in the organisation. The competency level needs to be high as this would facilitate to remove biasness while hiring in addition to promoting the employees. It is essentials for an organisation to maintain the complete records of the entire activities in the organisation (Hartman, n.d). The â€Å"Administrative Theory† was proposed by Henri Fayol. This theory was later recognised as Management Process School as it entails that management is a continuous process that can be evaluated by its functions. Because of the fact that the theory considers almost every aspect of management, it was able to gain relevance in all levels of management and in different types of organisations (Agarwal,

Immigrant Employee Impact on Native Essay Example | Topics and Well Written Essays - 1500 words

Immigrant Employee Impact on Native - Essay Example However, everyone who is in the labor force is going to be affected by any change to the work environment. Therefore, immigrant workers should be treated as equal member of the labor force, and we should acknowledge immigrant workers in the work environment. The rise and fall of the economy causes a lot of finger pointing between native workers accusing immigrant workers. Even though natives blame immigrants for losing their jobs and salary, they still help the economy. According to Marron the total gain from immigration is 0.28% of the GDP or approximately $37 billion per year (Marron et al 3). Furthermore, the immigrants’ affect could go both ways, either good or bad, so it depends on the way we take the situation. We could watch and not do anything or we could help the labor force in activities such as job searches and work support. According to the editor, Viqi Wagner, in the introduction to her book Labor Unions for the second chapter, in 2000 the population of immigrants in the United States was estimated to be seven million. Since the immigrant population has been rising by a half-million each year, if we calculate the number for 2010, it would be estimated 12 million immigrants (59). Taking into consideration the populati on of United States alone, which is 309 million, according to the United States pop clock website (US & World Population Clock). And also Donald Marron, one the White House website shows that in 2006 15% of the labor force in United States was foreign-born workers, and now this constitutes half of the growth in the labor force (Marron 1). So all of kinds of people are immigrating to the United States, and we cannot ask them to go home so easily. Equal treatment in the labor force should be established between workers no matter what their race and where they are from. Just by watching TV news, we know some of the immigrant force gets

Critique Essay Example | Topics and Well Written Essays - 1000 words - 11

Critique - Essay Example The experimentation imitated the procedure used in outdated experiments. An outdated experiment is structured with both the dependent and independent variables, post testing and pretesting. Finally, control groups and experimental groups. The prison replication, as seen in the documentary, was a good experimentation for observational reasons and tested the theory that imprisonments can expose the most horrible characteristics in those who work in them and those imprisoned (Zimbardo). Zimbardo and his partners defined the procedures they used to measure the forces of stress, evaluated the data gathered from questionnaires, and documented the communications of the securities and convicts (Zimbardo). The two components of analysis were imitations of a prescribed organization of the securities and the inmates. The respondents were asked questions concerning the experimentation and the process of conducting the research experiment. The experiment entailed the dependent and independent variables, working explanations for simulation purposes, and testing of hypothesis (Zimbardo). This experimentation obeyed the measures used by the old-fashioned experiment. Some experiments do not have an investigational group and a control group. In the old research, research had no identifiable control group, but for the research purposes, it was assumed that the control group consisted of people who were not in jail and not exposed to such cruel environment (Zimbardo).  The experimental hypothesis was meant to measure the emotional effects of imprisonments on the entities based on the physical background or the prisoners themselves. The reason for the research was to pick healthy male individuals and discover the consequences of physical environment in an isolated environment (Zimbardo). The police arrested and took the prisoners to prison as presented in the

Lap report Lab Example | Topics and Well Written Essays - 250 words - 1

Lap - Lab Report Example Explanation of Procedure: A meter stick was mounted at slightly greater than eye level, level to the ground. A plumb bob, actually a string with a nut tied to the end, hung at head level exactly 0.5 meters from the meter stick. This served as an observation post with easily converted and consistent measures. As the moon fully rose past the horizon, two index cards were â€Å"butted† to either edge of the moon and the indicated length was recorded. This procedure was repeated later. Data and Calculations: The chart results: time d (cm) D (cm) conversion ? 7:10 50 0.5 205265 2053 10:10 50 0.5 205265 2053 Where: d=50 cm as set by the experiment. D= the measure between the cards ?=the angle size of the moon in arc seconds calculated as =(D/d) x 205265 The diameter of the moon is calculated as: D= (205265 x 2053)/ 380000km d=3800 km The angular size of the moon by calculation is: 2053 arc seconds The estimated diameter of the moon is: 3800 km The angular size of the moon is consist ent throughout a one night period; however, the distance to the moon varies over time, so over years, the angular size changes Conclusions and Analysis: The method used produces a good approximation of the diameter of the moon.

Net Income is defined as the total income Essay Example for Free

Net Income is defined as the total income Essay Net Income is defined as the total income of the company after all the expenses and other costs from their total revenue. The level of Net Income is very important for the managers since it is the one that will be divided into the shareholders of the company. The higher the net income, the greater would be the capital gains that stockholder would receive. There are instances that even though the company has high revenue, its net income still remains low due to the higher level of spending or costs. Answer B Legally based, White’s plan is acceptable since theoretically his strategy complies with the available accounting principles. Only that, he was able to play these principles on his hands in order to make their company look profitable based from their records. Ethically based, well of course White’s strategy is not ethical since he would trick the bank by virtually making Best Bike complying with their terms and agreement. Best Bike is profitable on the sheets of account but not in reality. Based from the definition of FASB on revenue, I think that the idea of revenue of Mr. White does not comply with the definition of the revenue of FASB. According to the definition of FASB, revenue is recognized when assets are created or liabilities are extinguished (FASB, 2005). Mr. White was not able to seclude the liabilities on their revenue. By allowing his friends and families to make credit purchases and eventually returning the bike to the company after two months would just mean that assets â€Å"virtually† increased by the months November and December and on reality sense it is not the way it is since that raise in the assets of Best Bike was just â€Å"artificial† due to the fact that friends and family of Mr. White do not have the intention of paying the bikes that they purchased on credit. As a consequence, in the long run, Best Bike would suffer on major inventory surplus, and if Mr. White was not able to find long term solution to their problem, probably they would incur large amount of losses due to the sluggish turnover of Best Bike’s inventories. Answer C In order for Best Bike to Increase their net income, first, they should be able to find ways in cutting their costs of producing a unit of bike. With this, they would now subtract fewer expenses on their total revenue. Another way by which Best Bike could improve their net income would be through cutting their average number of days for inventory turns over. With this, sales would eventually increase giving way for the revenue of the company to increase. Lastly, Best Bike’s bad debts in 19X7 as compared to the previous year have decreased. With this, expenses of Best Bike will decrease making the net income of the company to increase since there would be fewer expenses that will be deducted to the total revenue, assuming that the total revenue is constant. Answer D I think Best Bike would face a problem regarding their cash flow since they have a lot of collectible from their customers and to make things worst, the time it take for the company to collect all the collectibles is about 98 days. That’s too long and would decrease the cash in hand that the company could use to finance its other operation. Furthermore, inventory turn over of the company is in not good condition. They inventories have to take 130 days before they were all sold to the market. Being able to sell this inventory on a shorter period would mean that they could easily turn their Bikes easily into cash. It is just tantamount to increasing the sales of the company since there would be no bikes to stock in the warehouses if the sales turnover of the company is high.

Ethical Issues Of Internet Privacy Media Essay

Ethical Issues Of Internet Privacy Media Essay Privacy is a status wherein an individual can work on his/her information in seclusion, resulting in a selective revelation of ones identity and information. Privacy can mean anonymity in case a person wants to remain unidentified. Privacy can also be related to the security aspect of an individual or information. The definitions of privacy can differ across individuals and cultures. The invasion of privacy can be avoided by the issue of privacy laws.  Ã‚  [1]   Internet, which hosts an enormous information base, has given rise to the concept of information privacy. The vast information on the Internet faces security needs. Unauthorized access to the information is undesirable. Data privacy refers to the association between the technology and the legal rights related to it. Whenever any information about a person or a persons data is stored, privacy needs arise. Internet privacy is the control one has over what information about oneself, the person wishes to disclose. Internet privacy refers to having control on the access to information over the internet.  [2]   Ethical Issues concerning social networking sites: facebook. Internet privacy comes on the scene when it comes to website users giving out their personal details on the Internet. There are several issues about whether third parties should be allowed to store or read emails without informed consent. One of the main privacy concerns is that the third parties should be allowed to track visitors on a website or not.   Facebook have very few ways to protect and restrict the outside developers of games, quizzes etc. from accessing users profile information.  [3]   The other important Internet privacy issue concerning facebook is whether it is okay with the usersas they allow it to gather personally identifiable information on them and then display in public or give their contact information to others. An article, intelligent life on the web posted at Buzzle.com identifies two schools of thoughts on these issues. One school of thought denies the existence of Internet privacy while the other advocates the necessity of the Internet privacy. Complete anonymity is not the intent of Internet privacy. It rather intends to achieve a controlled disclosure of ones personal information. Internet is a network of networks and when a person uses the Internet, he/she connects to it and is identified by an address. In technical terms this address is known as an IP address. For security reasons, a website may wish to track these addresses of its users. Websites may collect the non-personally identifiable information of their users.  [4]   Such information is the one, which in no way can be used to uniquely identify a person. The disclosure of these forms of information is acceptable. It is actually the means by which websites track the users Internet activities. There is a controversy going on the privacy issue concerning these social networking sites.there are users who are unaware that their profiles, documents, pictures,etc are being marketed by such sites.there are people who afre confused whether or not to give their contact information,upload their photos: whether facebook abides by its privacy policy and if it does then why is there an argument.social networking sites especially facebook has become a ground where the boundary line between private and public is becoming blurred.By hacking ones account and gaining access to all the information posted by one can be gained.This poses threat as well as fear for the users.Some people fear the fact that they have a visibility over the Internet for such reasons. Its clear that privacy issues are top of mind for Facebook, and yet we found serious privacy gaps in the way the site operates, says Privacy Commissioner Jennifer Stoddart in an article posted on office of the privacy commission of Canada website. The investigation, prompted by a complaint from the Canadian Internet Policy and Public Interest Clinic, identified several areas where Facebook needs to better address privacy issues and bring its practices in line with Canadian privacy law. It directs attention to the problem that when the user deactivates his account from facebook.it does not delete it.the information is still contained on the page although it may not be visible to the user. A special issue of the Journal for Computer-Mediated Communications was dedicated to studies of social network sites.  [5]   it is need of the hour that these sites rise to action.facebook needs to define the trade-of demarcating line between whats public and whats private. Internet privacy is indeed important in case of the revelation of personally identifiable information on facebook. THE FUTURE OF SOCIAL NETWORKING SITES: SNEAK PEEK. Social networking has always been exisiting.however, online social networking came to the surface in 1995 when the first social networking site was established.Ever since, the number has been increasing at a pace that is unimaginable. According to Wikipedia there are around 200 social networking sites in existence today.these sites offer different features and are of various types and dedicated to different groups like affinity groups, etc We can take a sneak peek into the future of social networking sites like facebook by looking at the pace at which facebook has been growing.initially, the social networking site which started off for the university students to interact with each other began to grow and today has a population that would form a number greater than that of india and china, says a BBC documentary Constant innovation is needed in every business.the social networking sites which are innovating,offering entertaining services to the users are the ones who have the users addicted to them. facebook is one of them. These social networking sites are forming a platform for marketing where the marketers can display their advertisements and help gain access to interested customer information to contact them. This allows them to do target marketing and is becoming a leading substitute to offline advertisement as it is cheaper and considered more effective However, there are others who say that this is not the case. Some analysts point to the fact that with an aging group of people using the social network technology and less young people wanting to make facebook pages (as well as pages on other networks) the fate of the social networking site is to fade away.the younger generation according to them is more directed towards offline world and offline social interaction. All of this concludes to the fact that the future of social networking is gloomy and grim because now it is not thought out to be as a cool place among younger groups. Still others see the future in social networking sites as something that depends on technology. If the technology used for the networks changes and becomes even more powerful and full featured, more young people will want to use the networks. This will increase the amount of people on the social sites, and increase revenue and customer base for those who own them. These people do not see the social networking craze as having peaked yet, because there is always the potential for better technology. However, whatever school of thought we consider and whatever imagination we hold at the back of our mind, we simply cannot deny the impact that these networking sites are having on our daily lives. Facebook is undergoing a huge period of growth. With more than 150,000 new users signing up daily, it is growing three times as fast as rival MySpace. Mac Zuckerberg in his interview to the TIMES magazine describes Facebook as a social utility rather than a social network? RECCOMMENDATIONS: No matter how successful a business gets, it needs to constantly change, innovate, bring in new stuff for its target users. The facebook webpage should be made more interactive. It should include features like: user friendly tools, details about the privacy to help the first users gain trust and confidence in it. It should include more content on the help tool like google does.this could help ease the users and they would begin using facebook as a search site instead of google The search tab should be made more usable by including more content to it It should focus more attention on the privacy policy.The information of a person should be strictly confidential to that person and that person alone unless he aims to make it private.it should not be marketed by giving it to other search softwares like google It should also ensure that developers can only access the user information actually required to run a specific application,e.g: games,quizzes,etc It must not also disclose information of the users who are only browing through the application and not actually using it Adding an additional feature like picture rating scale as used by major social networking sites can help it gain more attention of users.the users can rate the pictures.it can alsouse this feature to generate revenue In order to stand different from its competitors it should adopt easily accessible softwares that can help users build their own blogs on facebook Since many young users are into editing photos.it can capitalize on this interest by adding simple, light load and easy to use photo editors As soon as a person deactivates his account from a group, his information should be immediately removed from the page FEATURES The basic purpose of a soial networking site is to provide a platform where different people of same interest, gendre,affinity,culture, or at least having something in common can come together and share their views, ideas and in this way make new friends.This like that of all other social networking sites forms the core product for facebook. However in order to stand out different from the crowd such site must offer more than just the basic tools.these are the supplementary services and tools that augment the core product. The producers of facebook augment the core product by providing supplementary features, the most important of which include: Quizzes Music player Games Social interviews Games groups events Sales discussion boards Quizzes poker Social interview network directory favourites news storage News New events Poker Platform for Social interaction : coresales profiles friends network network directory favourites e-mail storage chat message boards groups discussion boards membership management tools TECHNOLOGY AND CHANGES: Facebook has started to make a series of evolutionary moves over the recent past times.technolofy keeps evolving since it is human need to see and experience change in its life. Facebook ,like most other social networking site has been free for its users.the revenue model is based on advertisements and the users are not charged for the service.however, it is expected that since facebook has built its large userbase, it might shift to a fee based model. But since most other sites and even its competitors like twitter,etc are not charging its users,this might pose a threat to its established user base and brand name. The source for this cannot be quoted since its a discussion that is surrounding and is circulating on the web. CHALLENGES Although facebook has a large population of users around the world, it is still facing challenges going global. Last year,  Facebook  sued German social network  StudiVZ  for violating copyright laws, mimicking its logo, features and service, according to German website,  The Local. The two companies are currently battling out of court, but will begin trial in July if an agreement isnt met. Also an investigation was carried out by Privacy Commissioner Jennifer Stoddart on ethical issues concerning facebook.the details of which are posted on office of the privacy commission of Canada website. The investigation, prompted by a complaint from the Canadian Internet Policy and Public Interest Clinic, identified several areas where Facebook needs to better address privacy issues and bring its practices in line with Canadian privacy law The privacy issue concerning it has been brought to the surface and institutions are looking into this matter Facebook in reaction to it has although improved on its privacy policy but still it is claimed that the issue has not been fully resolved and it needs to further provide safety to the users. Apart from these legal and social challenges, facebook also has to deal with the challenge of competition.its direct competitors which include twitter,linkedin,etc are also rising above the surface with their increasing userbase and offering more services. In recent news reported in US magazine, Pakistan,published on April 30,2010 ,it is reported that twitter has announced a new service called promotd tweets which would allow businesses to buy keywords that would let them show advertising messages in search results,and will help turn the service intoa profitable business. This might be a major threat for facebook.the response for this can be taken by giving more opportunities to capitalize for the businesses so that it does not lose the base of users from business sector. Also, If the competitors offer more privacy or come up with some more innovative tools, itd be threatening for it. Face book must therefore constantly innovate to keep its users glued to its services. At the end of the day we all understand that no competitive advantage is sustainable. Anything can be imitated. so we cannot sit back and think of capitalizing on established user base and differentiated services for long. constant innovation and rapid response to change is the key to success for all businesses.

Textiles of Mesoamericanos

Textiles of Mesoamericanos The many cultural and artistic differences between the Pre Columbian societies made the Americas a breeding ground of beauty and fashion. The three famous societies; Aztecs, Mayans and Incans; each had an individual style that reflected their environment, morals and overall way of life. Though these civilizations inhabited the western hemisphere and were able to communicate to each other, no fashions within any two civilizations shared any important similarities when it came down to it. In fact, fashions within each society varied depending on their locations. Due to limited resources, these civilizations were forced to have some similarities when it came to dyes used on the fabric or fabric composition, but each was unique nonetheless. Before the conquistadors, the ancient Mesoamerican world was full of cultural fashion and textile differences and similarities that range from the type of cloth used to the way patterns were stitched. Though these three very distinct civilizations, they did in fact share some very interesting similarities. These would include the substance the clothing was made of, the type of stitching used and even the dyes used to color the clothing. In each society, one could find some sort of cloth made from either white or brown cotton. For many people, cotton was readily available, though the Aztecs received the majority of theirs through trade (Ancient Aztec Clothing). Seeing that many of the societies made their textiles on backstrap looms, examples of similar weaving methods could be seen throughout the societies. The types of weaving techniques used by all the societies included supplementary warp, supplementary weft, complementary warp, gauze and tapestry, all of which can be seen on the attached sheet (Cloth Clay). Unlike modern methods, the people used many different types of earth-friendly materials in order dye their fabrics. For example, in ancient Mexico, the color purple was ob tained from mollusks secretions, and Incans created yellow with the use of certain trees in the coastal region (Cloth Clay). Even with the similar make up, the three civilizations were still able to create a style of their own. In the ancient Aztec society, mens clothing usually consisted of a loincloth known as a maxtlatl held together with either a string or belt, and a cloak or cape called a tilmatli that was worn knotted around one shoulder (6. Aztec Clothing). The type of tilmatli worn by a person would determine their status in society. Traditional womens clothing usually consisted of a blouse, the huipilli, and a skirt, the cueitl (6. Aztec Clothing). Similar to the tilmatli cape, sandals would determine ones place in society, as well, seeing as the majority of the population went barefoot. Men of nobility usually were the only ones with footwear, though even they were required to go barefoot when entering temples. Feathers were an important decoration in this society, mostly found adorning headdresses. I addition to feathers, jewelry was another important decoration. They used stones such as turquoise, emerald and jade as well as metals like copper, silver and gold to decorate their fabrics (5. Azte c Clothing). Some say that the Aztecs wore a large amount of gold as a testament to the power and strength of their empire (6. Aztec Clothing). Traditional Mayan dress depended on the gender and class of the person. Men were usually seen wearing a type of colorfully decorated loincloth while womens clothing usually consisted of a colorful shirt (called a traje) and a long wrap around skirt (or a huipi) (Cultural Dress of the Maya). Single mens clothing tended to be more colorful than that of married men. As for decorations, women tended to have long colorful ribbons called cintas braided into their hair, hoop earrings of silver or gold and sometimes even necklaces with glass beads (Cultural Dress of the Maya). As for the men, they carried a type of bag called a moral instead of wearing jewelry. The Mayans natural dyes were used to produce colors such as orange, red, blue, purple, black and brown. In this culture the patters created with these colors could be used as an indication of where the person is from. The Incans were well known for their tunics. In addition to cotton, the Incans were known for making their textiles out of llama, alpaca, and vicuà ±a wools, as well (Incans: Lords of Gold and Glory). In fact the type of fabric used in this society could be well used as an indicator of the status of that person. For example, the most basic type of fabric was known as the Awaska with a thread count of about 120 usually made from llama wool. The next class of fabric was known as qunpi, made from alpaca wool by men, and was used to be given as gifts. The last class was called acllahuasi, made out of vicuà ±a wool by the virgin females of the sun god temple (Incans: Lords of Gold and Glory). Fabrics of this kind were used solely for religious or royal purposes. Interestingly, they had a thread count of over 600 which had not even of been challenged until the industrial revolution. Unlike weavers of other civilizations, the Incans prized complexity over efficiency when it came to their weaving. They used techniques such as discontinuous warp or weft and cross-knit looping, which both are found only in this area (Cloth Clay). The discontinuous style could have easily been achieved by using simpler methods. It is believed that the Incans associated more time with their textiles because it was used as a method of communication (Cloth Clay). This can be seen with the use of the quipu, a device that depended on the arrangement of a series of colors, knots and cords to be read back later (Cloth Clay). Pre-Colombian Mesoamerican fashion may be described as simple, yet colorful. The textiles of the Aztec, Mayan and Incan societies have many similarities, like the type of cloth and weaving techniques used. In contrasts, these societies share many differences, too. For example, the purpose of textiles in Aztec culture was used to indicate status, while in Mayan culture it was used to determine where one came from, and in Incan culture it was used as a form of writing. In conclusion, the Ancient Mesoamericans produced a variety of textiles from different materials using similar techniques to serve many different functions. Bibliography Robertson, Donald. Pre-Columbian Art and Architecture. Encyclopedia Americana. 2009. Grolier Online. 9 Nov. 2009 . Time-Life Books. Incas: Lords of Gold and Glory. Alexandria, VA: Time-Life Books, 1992. 7-168. Print. Cloth Clay Communicatin Culture Virtual Museum of Canada, 2002. Web. 11 Nov. 2009.. Ancient and Lost Civilizations N.p., n.d. Web. 11 Nov. 2009.. Aztec Clothing, 2008. 14 Dec. 2009. Aztec Clothing. 14 Dec. 2009. Ancient Aztec Clothing. 14 Dec. 2009. Cultural Dress of the Mayan. 14 Dec. 2009. Inca Society,2008. 14 Dec. 2009.

Case #1- Toyota :: essays research papers

Toyota Revs up U.S. Sales Threats: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Japanese market is getting more competitive and Toyota is loosing sales to Nissan and Honda. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Chevrolet and Ford are selling better in the U.S. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The â€Å"Toyota takeover† is not assured. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Japanese manufactures gaining a foothold in the US market. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  American companies are working to update the styling of their cars. Opportunities: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Exploiting the U.S. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Attaining more local managers in order to Americanize. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Import taxes and current risk are reduced by manufacturing 2/3 of the cars U.S. and keeping revenues and expenses in U.S. dollars. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Spending salaries on 123,000 American employees at their facilities. Strengths: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Understanding the US consumer needs and wants. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Toyota will likely pass Ford’s sales in the near future. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Known for their effectiveness in long-term planning. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Not as dependant on Japan anymore. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Utilizing American designers to compete effectively in the U.S. market. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The American competitors have been slow to respond to Toyota’s threat. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The development of a car powered by a hydrogen fuel cell. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  As a company, Toyota is beginning to set better long-term goals. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Getting accepted as an â€Å"American Brand† Weaknesses: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In the beginning, Toyota had a very conservative approach to goals. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Failure to recognize a market opportunity to introduce a full-size truck. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Slowing economies in Southeastern Asian countries. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Loosing money in Japanese market. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Traditionalists inside Toyota do not like where the company is headed and want to stick to old ways. Ford 2 Toyota uses a multi-domestic strategy in their U.S. auto division. The company is international and caters to each country’s needs in which they do business. For example, in the U.S., Toyota has hired designers and managers in order to gain a better understanding of what Americans want. The cars Americans are buying today were manufactured here in the U.S. Thus, Toyota has kept their headquarters in Japan but is catering to consumers using different products and marketing strategies throughout the world while not treating the globe as a whole. This decision was based on information from the book as well as class lectures on chapter 8. According to the textbook, it seems quite possible for Toyota to achieve their corporate goals.

Marginalization of Women During the Cold War Essay -- gender roles, Co

At the height of the Cold War in 1959, Vice President Richard M. Nixon visited the Soviet Union to discuss political ideology with Soviet premier Nikita Khrushchev. In what was labeled the â€Å"kitchen debate,† Nixon presented Khrushchev with an American â€Å"model home† that highlighted the merits of capitalism to a global audience. But as the politicians entered the Americanized kitchen, Nixon took a step further. Instead of keeping the focus on economic systems, the Vice President turned the discourse to the two nations’ construction of gender roles. While looking at an American dishwasher, Nixon said, â€Å"This is our newest model†¦In America, we like to make life easier for women†¦ I think that this attitude towards women is universal. What we want to do, is make life more easy for our housewives† (teachingamericanhistory.org). While the accessibility of consumer products that reduced labor for homemakers was an achievement of American capitalism, Nixon’s comments promoted a new American vision of the family. The traditional family in Cold War culture, which featured men as breadwinners and women as homemakers, was now an important component of the American Dream. By referring to women as â€Å"housewives,† Nixon effectively reinforced the pervasive sentiment that women could not only be homemakers in a financially prosperous capitalist society, but that it was also expected of them. As these expectations became fully engrained into the mainstream, gender roles became increasingly rigid, which discouraged many women from considering professional careers, let alone pursue them. As the Cold War era prompted Americans to find refuge in the traditional family, women were expected to operate within the framework of the home and in resul... ...represented an escape from the uncertainty of the future. But with the rise of a new traditional family in America, complete with strict and separate gender roles, women were denied opportunities in the workplace and forced to embrace the task of homemaker. While Nixon argued in the â€Å"kitchen debate† that American strength rested on each member’s ability to rise and fall, the marginalization of woman in Cold War culture masterfully highlights the distance between political idealism and reality. Works Cited Books May, Elaine Tyler. Homeward Bound. Friedan, Betty. The Feminine Mystique. Movies The Home Economics Story. Online Resources â€Å"The Kitchen Debate.† Articles Stevenson, Adlai E. â€Å"A Purpose for Modern Woman.† Chambers, Whittaker. â€Å"Witness.†

Procter & Gamble Financial Analysis Essay

What began as a small family-run candle and soap business, grew through innovation, creative marketing and partnerships to become the largest consumer goods company in the world. William Procter, emigrating from England, established himself as a candle maker in Cincinnati, which was a busy center of commerce and industry in the early nineteenth century. And James Gamble, arriving from Ireland, apprenticed himself to a soap maker. The two might never have met had they not married sisters Olivia and Elizabeth Norris, whose father convinced his new sons-in-law to become business partners. As a result, in 1837, a bold new enterprise was born: Procter & Gamble. William Procter was born in 1801 in England. As a boy, he worked as general store apprentice, learning to â€Å"dip candles† – a skill that would later lead to both fame and fortune. His first entrepreneurial venture, however, met with disaster. The day after opening, his dry goods shop in London was robbed, leaving Procter $8,000 in debt – a huge sum in 1832. Determined to rebuild, he and his wife decided to immigrate to the United States. While traveling down the Ohio River, Mrs. Procter became ill and died a few months after their arrival in Cincinnati. Procter first worked in a bank. He then decided to use his past experience as a candle maker to earn extra income and help pay off his debt. He took advantage of the fat and oil by-products from Cincinnati’s large meatpacking industry. Procter began as a one- person operation – manufacturing, selling and delivering candles to his customers in the area. During this time, he also met and proposed to Olivia Norris, the daughter of a prominent candle maker in town, Alexander Norris. Meanwhile, James Gamble was born in 1803, in Ireland. He immigrated with his family to America in 1819 as part of a mass exodus from Northern Ireland. They were headed for Illinois, but during the trip, James Gamble, then 16, became violently ill; his parents took him ashore in Cincinnati. By the time James recovered, the family had decided to stay. At 18, James began an apprenticeship with a local soap maker, then years later, opened his own soap and candle shop with a friend. Before long, Gamble met and married Elizabeth Ann Norris, the second daughter of Alexander Norris. The business began during nationwide panic and depression. But the struggling young firm survived. Cincinnati proved a sound business base because as a meat packing center, it offered plenty of fat and oil for soap and candle making. †¢The Procters’ eldest son, William A. Procter, was the first P&G President in 1890. †¢Son Harley T. was the company’s first Advertising and Sales Manager. He named Ivory Soap. †¢The Gamble’s eldest son, James N. Gamble, invented Ivory Soap and founded the first laboratory in P&G history.

Euripedes Essay

The beginnings of literature are sowed in myths. They reflect the preoccupations of the myths celebrate the primal human emotions like love, hate, sexual desires, reproduction and heroism, some others are equally horrendous dealing with some heinous crimes like murder and rape. No matter what aspect of life do they reflect it is their universality that makes them popular in different cultures and times? The myth of Inos is such an example. The legend of Inos dates back many centuries before Christ to ancient Rome and Greece. According to the legend, Inos, the daughter of Cadmus is married by Athama, King of pre historic Minyans in the ancient Boeotian city of Orchomenus. King Athama falls in love with the innocent beauty of Inos and neglects his own wife, Nephele, who disappears in anger. They have two sons, Laerchus and Melicertes . Inos also nurses Dionysus, thus incurs the wrath of Hera, the wife of Zeus. Inos is later driven mad and in her madness kills herself and her two sons. She is later worshipped by ancient Greeks as Leucothea, the White Goddess. The legend of Inos is found in different parts of world with slight variations. Euripides one of the great giants of Greek tragedy was perhaps the first who used the legend of Inos in his tragedy Medea, when he composed it in 480 B. C. His tragedy complemented to the myth of Inos so well it became more popularly known as the legend of Medea. While in love with Jason, Euripides’ Medea helps him steal the golden fleece from her father, King Aeechis of Colchis. Thus, betraying her own clan. She is later abandoned by her husband, who leaves her to marry Creusa, daughter of Creon, king of Corinth. In despair Medea kills herself and her two sons. She however, goes unpunished and escapes in the dragon chariot. She takes refuge with king Aegeus of Athens. She later marries Achilles in the underworld and becomes immortal. Medea therefore, becomes the heroin of the tragedy, whereas, its her husband who suffers for betraying his wife. The legend of Medea, represents the cultural conflicts, racism and gender prejudices working on the individual lives of the characters. The employment of these phenomena in the evolution and degeneration of the characters, makes the legend universal in its appeal. It is for this reason that even in the twentyfirst century, writers incorporated the myth in the modern characters as in Wide Sargasso Sea by Jean Rhys. Set between the characters of the Carribean and England, Wide Sargasso Sea emphsise the above mentioned phenomena working on its individual characters. The novel is written in the post modern post colonial settings. Immediately after the emancipation of the Carribean blacks. It narrates the story of Anoinette later renamed as Bertha, belonging to dominica, a city of British owned Jamaica. She is married to an English man. It is eventually this relationship that derives young and innocent Annoinette to a mad woman Bertha, who later on commits suicide. The story narrates how the cultural, racial and gender prejudices makes individuals vulnerable. The novel is often seen as an adaptation of Charlotte Bronte’s Jane Eyre written in 1886, with the same story outline, however, the real source dates back to the legend of Medea or more precisely the myth of Inos. Like medea, she marries a foreigner, and is later exploited by him for her racial inferiority and gender bias. Euripedes’ medea is an enchantress. Her weakness as a woman is exposed when exploited by her husband. She, however, comes out as a resolute and vindictive person. She is portrayed as strong and completely in control of her self. Till the end when she kills her kids, she is contemplative and logically derives herself to commit their murder. Whereas, Rhys’s Bertha is doomed to her madness by the social as well as biological factors. The novel seems more of an approach that how the social factors catalyses the biological deseases. Her death, however, gives her the same triumph that Medea enjoyed over her husband. For Rochester, she remained his property even in her madness. He says towards the end, â€Å"even though she is mad, she is mine†. This possessiveness is given away by her through her death. Just as Medea escapes unpunished in a dragon chariot before her husband’s eyes. It is interesting to note that how a twentyfirst century african woman writer incorporates the same myth used by the Greek tragedian of fifth century Before Christ. A deeper study regarding the history of the myth will unfold that how the myth of Inos undergoes different versions through out centuries and claims its authority in various cultures. After Euripedes, Publius Ovidius Naso, the Roman poet of 49 B. C. used the story in his own work which influenced Lucius Anneus Seneca the famous Hispano- Roman tragedian of 4 century B. C. at Corduba (Cordoba). Scholars believe that Seneca might have brought the original legend of Inos to Spain thorugh his own intellectual influence. However, the inscriptions on the stones at Maikop, 56 miles east of the Black Sea near Colchis, reveal the story of Jason and his Argonauts. According to the legend of Medea, Jason and his Argonauts travel to Colchis and it is there that he meets Medea. It seemed through the amazing discovery, that the whole legend or some parts of the legend might be true. The pheonicians of the 12th to 8th centuries before Christ, then present at colchis a region of the Western Georgian Socialist Soviet Republics, are supposed to transport the legend to Spain later when they themselves settled in the Iberian peninsula. It is through Spain that the legend passed on to Africa and from there to America along with slave trade. It is exceptionally popular with the Afro- Americans, who imagine her to be in real, wandering in dark forests and shrieking. Toni Morrison, another of the celebrated Afro- American writer draws a like wise figure of a phantom in her novel â€Å"Beloved†. In whatever version the legend of Medea appear, it projects very effectively the apparent triumph of the male sex over female, whereas, it is the weaker sex that despise the yolk of her stronger counter part and sets themselves free in the ultimate analysis. Therefore, the story becomes one of betrayal, vengeance and triumph. It is the ultimate triumph of the weak over the strong that the story remains a favourite with the writers and readers alike especially by the women writers in patriarchal societies.

Gender Implications in Web Development/HCL Essay

There are many women just as men who use internet on the web pages. The number of users from both genders continues to increase and this leads to a size doubling of the World Wide Web every two to three months. However, despite the fact that both female and male users are many, there are fewer women compared to men in the IT professions dealing with web design and development. Objectives †¢ To identify factors of web-design that appeal to men and those that appeal to women †¢ To evaluate how the factors affect the usage of web across the two gender groups Background Internet usage is growing for both commercial and personal purposes. In website-development for commercial purposes, appeal is important because substantial studies show that visitors stay longer on the web site they are visiting if they perceive it to be appealing (Moss, Gunn & Heller, 2006). The more the visitors stop and the longer they stay at a page the more likely the success of the web’s purpose will be achieved. Research shows that customer preferences are varied and more so the difference is sharp between the male and female consumers segments. However, there are many men website-developers as compared to females and it is assumed that various web designs will thus be aligned to suit the male’s preference. Does this mean that female consumer preferences are sidelined in web designs and if so how does this affect the mushrooming e-commerce activities? Research Questions 1. What are the factors of web designs that are likely to appeal to women and how frequent do they occur in web designs? 2. How does the lack or presence of these factors affect on-line businesses? Literature Review Moss, Gunn & Heller, (2006) show the importance of women as consumers and web users. Moss, et al. , (2006) address previous study on web development in which demographics like age, social status, and geographic locations are factors identified to be most considered in web development. However, there is a growing interest on how gender-perceived factors influence the usage of web. Moss, et al. , (2006) conducted an interactionist in which data from Cyber Dialogue data of 1998 was used to measure the number of male and female visitors attending to various sites like news, fitness, health and fashion. The study tries to evaluate factors that attract the customers to particular sites. This research will be based on the same methodology but on a more current date because internet innovations occur at a first rate. The study will compare the factors in the current female and male consumer segments by answering why each group prefers particular websites to others. Proposed Methodology A rating system will be used in which respondents will be asked to rate different kinds of websites against a set of criteria that will be determined from Jakob Nielsen’s factors of an appealing website. The respondents will be required to indicate whether they are male and female. During the analysis stage, a chi-square test of association will be used to compare the rates achieved between the males and females. A quantitative rating system is a justified system for the study because individual preferences can be identified. Jakob Nielsen (1989) a primary researcher of human computer interactions revealed usability issues that have the most impact on the hypertext interfaces and showed how some of them are related to individual differences as far as hypertext systems are concerned. References Moss, G. , Gunn, R. & Heller, J. (2006). â€Å"Some men like it black, some women like it pink: Consumer implications of differences in male and female website design,† Journal of Consumer Behavior, 5: 328-341. Nielsen, J. (1989). â€Å"The matters that really matter for hypertext usability,† Proceedings of Hypertext ’89, Pittsburgh, PA, ACM Press, 239-248

Wireless Industry

The Wireless Industry in Canada is comprised of establishments engaged in providing telecommunication and/or services over network facilities operated by them. The establishments in the industry can own a network, lease a network, or combined these two facilities (NAICS , 2010). With limited regulatory barriers and availability of mobile technologies, the internal weaknesses of the industry have been overcome by strengths through job creations and investment and the Canadian Market. These internal strengths have led the wireless industry to become what is known as the fastest growing industry in North America and Western Europe. Traditional telecommunication companies are having a hard time increasing their customer base because of regulatory barriers and availability of mobile technologies (Anwar, 2003). Market capitalization poses a weakness to the industry. However, this trend is more noted in the European and Asia market, and has not impacted Canada the same. During the boom times, telecom companies maintained high market capitalization which signify an industry that is dominated by digital and Internet-related markets and surging consumer demand (Anwar, 2003). The wireless industry in Canada contributes $39 billion and roughly 300,000 jobs to the economy (CWTA, 2008). With more than $1 billion invested by Canadian wireless carriers in communication infrastructure each year, Canada has become stronger in the investments in the country and its people. The demand for highly skilled wireless communications specialists is so great that Canadian post-secondary institutions are creating programs specifically geared to the wireless industry. Furthermore, the wireless sector offers high value employment with an average salary level of $59,000, compared to a Canadian average salary of $42,640 (CWTA, 2008). Wireless carriers in Canada now expand their services to 99 percent of Canadians, increasing yearly the mobile phone subscribers (reaching 24 million in September 2010) (CWTA, 2008). Approximately 75 percent of Canadian households have access to a wireless phone, sending approximately 163 million text messages a day. The total wireless revenues in Canada were $16.8 billion in 2009 (CWTA, 2008). With this substantial popularity, the evolution of this market within Canada there are still a wide variety of strengths and weaknesses to be utilized and overcome by those organizations ready to effectively take on the challenge. Despite facing threats from external factors, the wireless industry is continuously evolving, giving it the upper hand, along with many opportunities. Much of the wireless industries success comes from the constant growth of technology, as well as, consumer demands. Through consumer trends such as going green, our accustomed lifestyle filled with convenience, and rapid increase in the mobile network, the wireless industry and its infinite possibilities have become the future of communication. Thus this ever-changing ability to develop and evolve is a major external strength for this industry. But having total creative licence to try and pull ahead of the competition, the possibilities in regards to innovation are endless. Green has become more than just a colour in recent years due to the current trend of becoming environmentally friendly and aware consumers. This has become extremely relevant in the wireless industry since, as mentioned by Anne Leonard in â€Å"The Story of Electronics†, electronics are â€Å"designed for the dump.† (Leonard, 2010) Therefore more garbage means more opportunities for recycling. Not only is this an opportunity to attract and meet consumer demands but, going green in the wireless industry would allow the ability to reuse materials, hence making products less costly. By creating green products, a company would be enabled to remain competitive in their industry to fulfill consumer’s need of convenience, and also environmentally friendly and recognizing the importance of the new consumer attitude. Figure 1: Ericsson Vision by 2020 Source: Ericsson Vision 2020 Time is of the essence and consumers now, more than ever, value convenience and accessibility. This provides the wireless industry the perfect opportunity due to the fact that according to Ericsson, an estimated 50 billion devices will be created by 2020. (Ericsson, 2009) As shown in Figure 1, electronics will overwhelmingly be part of our daily lives whether that is at home, work, or in society as a whole. These rising needs will provide the wireless industry with ample opportunities to create new products, as technology permits. Some specific opportunities may include the simple idea of the ability to communicate closely with your consumers through code scanning, to provide necessary information and by providing mobile services such as mobile coupons, which also ties into the green trend. Figure 2: Wireless Industry Market Share Breakdown Ericsson Vision by 2020 Source: CWTA Wireless Facts and Figures 2010 The wireless industry is an oligopoly, meaning that there are a few major competitors in the market. This is a great opportunity especially with â€Å"wireless being a cash cow for the industry, it has been â€Å"enormously† profitable for Rogers, Bell, and Telus.† (Report: Canadian Consumers Not Seeing Benefits From Wireless Industry Competition, 2010). As demonstrated in Figure 2, Rogers, Bell, and Telus control the majority of the market share and as the industry grows so will their sales Even though individual electronics may have a short life cycle, the overall wireless industry proves to be one of the largest and fastest growing industries. At the same time, this can be seen as a weakness, depending on which corporation you are examining. By not competing effectively with the major players within the market, it can be very easy to fall behind and eventually out of this very profitable industry. In order to keep up with Canada’s rapidly growing wireless industry the need for better regulation and easier entry into the industry is a must. There are 99% of Canadians taking advantage of the coverage offered by wireless carriers (C W T A / A C T S). It is imperative for the growth of the industry that international competitors are allowed into the Canadian market. This weakness could easily be turned into a strength as the wireless industry would benefit from increased regulations among carriers; it will allow for more consistency and will aid in capturing the remaining 1% of the Canadian population. Not only does regulation in the industry create happier consumers but it will also allow for customer loyalty for the existing competitors and drive their sales up. Throughout a geographically diverse nation, Canada boasts one of the highest broadband penetration rates in the world and Canadian companies have learned to provide world-class services, despite the geographical challenges and the smaller population centres. This weakness has already been overcome by the strength within the service and technology of this Canadian industry. By overcoming the difficulties of the geography and dispersed population centres within Canada, quality service is being provided to all, as well as upgraded and maintain on a daily basis by teams of professional staff an other industries working together. Canada also faces challenges within its wireless industry in regards to commercializing innovation and exporting it successfully to international markets. And tying in with this is another weakness of this Canadian Industry, are the limited resources of these small to medium sized enterprises. â€Å"Canadian operators have historically taken a â€Å"smart follower† approach to the commercial deployment of technology† (Kazam Technologies, 2006). Thus the needed resources of people, time and investments that would be required to successfully establish an organization within and international market present many challenges to the industry. The last current strength within the Canadian wireless industry, is the introduction of a new player which has promised to bring its Canadian organization even closer to the major players of Bell, Telus and now Wind Mobile. The major Chinese telecommunications solutions provider has set up its North American headquarters in Markham Ontario, bringing the province a state-of-the-art test lab designed to help improve the telecommunications industry in Canada (Beta, 2011). The organization named Huawei, headquarters currently employs approximately 200 people and will †expand our highly competitive offerings and support capabilities to our key customers in Canada† (Beta, 2011). Through this company’s commitment to strengthening the wireless industry in Canada along with our economy, there are sure to be some major advancements in years to come. There is no doubt that the wireless industry will only continue to grow. Consumers’ demands are an enormous part of the success of this industry and because of this it is absolutely necessary that these companies are paying attention to the constant changes in lifestyles. The extent of this success hinges heavily on the consumers and their wants. Throughout the external analysis of this popular and widely used industry we have mentioned many strengths and weaknesses within the market. Through the careful planning and managing of the concepts in both of these external areas, individual organizations have the potential to flourish and grow within the industry. Bibliography http://www.iphoneincanada.ca/carriers/report-canadian-consumers-not-seeing-benefits-from-wireless-industry-competition

Performance Management Questions Essay

Answer only two (2) of the following essay questions (up to 5 points each). Direct, succinct answers are expected. Key words, not the amount of verbiage, count the most. Bullet statements are OK. You will be graded on content. Use knowledge from text, handouts, articles or lecture. Do not answer more than 2 essays. Cite main source of material – but no References page required. 1. Explain the Performance Management system, its main purpose and key components 2. Explain the three areas of a needs assessment – as it used to decide if training is the proper approach to an issue, problem – or new program – and what type of training is best. The three areas of training needs assessment are as follows: Occupational assessment(examines skills, abilities and knowledge that is needed to execute success in occupational groups) organizational assessment(determines level of organization within a specific division of a company), and individual assessment(determines whether the level of expertise of a single person are up to par for the job title they hold.) 3. In your opinion, and use of our text – what is HRM’s role as a strategic partner in an organization? Include several duties and decisions HRM would make in strategy.(NOT about HRM functions) Provide one example. 4. In your opinion – what is the most important Employment law passed – and why? I believe the most important employment law is the equal pay act of 1963. This law ensures that pay is equal between two employees regardless of gender, race or any other physical attribute not pertaining to the job. I believe this law to be the most important not only in the field of employment but also for civil rights.As it let the American people know that they were equally compensated in the work place and that no one is beneath another.

Intermediate Micro economics. In absence of govt. intervention, market Essay

Intermediate Micro economics. In absence of govt. intervention, market resources allocated to health tend to be below the social - Essay Example However, this is only the case when a government is in question. There are several debates regarding the issue of giving healthcare in the hands of private sectors, but there is a speculation regarding the treatment of healthcare as that of a business with a sole purpose of achieving profits. On the other hand it is also said that in order to maintain a market share in healthcare, the private sector players will strive to provide the best type of technology, which would be more convenient and advanced, and heavy on the people’s pockets. A study of the importance of the role that a government intervention plays in the healthcare also brings to light the adverse effects of its absence. The concept of a socialist system of government believes that it is the government’s job to provide all basic facilities to the people in general with no disparities between income classes and backgrounds as long as they are all citizens of the same society. Basic necessities like education and healthcare should be provided to all, unlike the competitive markets for other consumer commodities. Multi-tier system offers different levels of quality but a single tier system is the true essence of a democratic socialist system where all people are equal when it comes to basic rights. The government provide healthcare through subsidies that are derived from the pool of general taxation. Where socialism is flexible in terms of existence of private entities too, it is often mistaken for a democratic system. The Healthcare system in the US has been center of much controversy for the past few years. This is because of the high costs of healthcare as a result of the influx of an array of private medical institutions and lack of government regulations to hamper their excessive profiteering. This has resulted in the emergence of insurance based healthcare, usually backed by employers as it is not affordable by the general public (Cfeps.org, 2013). The current government has offere d incentives for a better system in place with maximum government intervention to ensure that the masses are provided with adequate healthcare reasonably. Healthcare is a major concern for the people all over and history proves that it is imperative for the government to have a regulatory body in place to ensure people’s satisfaction over this dire need of theirs. Private and publicly funded healthcare systems running in some countries in the world have been a point of controversy. This is because one side holds the notion that provision of healthcare should be government funded and be provided as a free service to the people from the government revenues. Whereas, public funded healthcare which is provided free, drawing from the pool of health tax imposed on the general public, has been seen as an effective system as well (Saltman & Busse et al., 2004). This is where the economic externalities come into play as well since not all the people are availing expensive healthcare f acilities, and some of them who are, are those who have not paid fully for it, resulting in the negative externality for the former and a positive one for the latter. Government intervention in the private markets in the form of imposing regulations and restrictions have been viewed as a hindrance because this tends to de-incentivize the induction of new and more technologically advanced health based companies in the system (Lewis, 2000).

BETH ANN FARAGHER, PETITIONER v. CITY OF BOCA RATON Case Study

BETH ANN FARAGHER, PETITIONER v. CITY OF BOCA RATON - Case Study Example This therefore puts them in a position that they can abuse by practising acts that can be termed as abusive and therefore call for legal intervention. In our case the city is claimed to be unaware of the actions of two of its employees-Terry and Silverman who were sued for subjecting the petitioner-Faragher and other female lifeguards to the unwelcome and uninvited touches and abusive language that they were using. Among the allegations, Terry had said that he would never promote a woman to the rank of a Lieutenant and in another occasion, Silverman had warned Faragher that she should date him or she would clean the toilets for a year (Legal Information Institute). Silverman being in a position to allocate duties to the lifeguards, had the power to execute that threat. This therefore calls for the intervention of the law as the powers he uses are bestowed to him by the agency that has hired him and set him to the rank that he is in. The United States District Court for the Southern District of Florida handled the case where Faragher had sued the city. It established that during the time that that Faragher was working with the city, Terry was serving as the Chief of the Marine Safety division and he had authority to supervise all aspects of the life guards’ assignments, engage in counselling and deliver oral reprimands while putting into record such an occurrence. At that moment, Silverman was serving in the position of marine safety lieutenant. The city had a sexual harassment policy that was drafted on February 1986. This was revised in 1990 and a restatement reissued. However, Terry, Silverman and Gordon were unaware of it. This put the responsibility of their actions at an individual level as the city had already drafted a policy in regard to sexual harassment. The court made a conclusion that the conduct of Terry and Silverman could be cause a hostile working environment for Faragher. The court therefore

Woman In The Dunes Movie Review Example | Topics and Well Written Essays - 1000 words

Woman In The Dunes - Movie Review Example As he set out for his expedition, he was late and thus missed the last bus back to the city. The villagers offer him a place to spend the night, guiding him down a rope ladder to a house that is under a sand quarry (Morris 1). This is the home of a young woman called Kyoko Kishida, who lives alone as her husband had died due to a sandstorm. She is employed to dig up sand for construction by the villagers, and prevent it from burying the house. On waking up the following morning, the ladder that he had climbed down on was gone. He realizes that it was a trap, as the villagers force him to stay there and help the woman in digging up the sand. Discovering that it was the villagers’ plan for him to stay there permanently, he makes several escape attempts, but they all fail (Crowther 1). Later, he learns that the woman is comfortable with the life that she lives since she knows no other life. His main task is trying to figure out how to escape from his trapped life, and at the same time, co-exist with the woman. The story later takes a turn in that, with time, Jumpei and Kyoko have a strong physical attraction for each other (Morris 1). They later adapt to each other and become lovers, despite their suffering in confinement. The producer has depicted how life can turn out to be what was not expected. The bad situation for Jumpei ends up getting him a woman to love. The tough situation for Kyoko also gets her a man to love. The two persevered for long, but they finally benefit from it. The paper describes some of the concepts, themes and characters derived from the film, after critical analysis, focusing on the main idea of the producer. Jumpei Nikki’s character The film describes an evolving character named Jumpei. At the beginning, Jumpei is portrayed as an entomologist on a field work expedition. Here, he appears as a humble, naive and curious scientist, who trusts that the villagers are friendly enough just to offer him a place to stay for the night (Morris 1). Later, when he discovers that the villagers tricked him, he clearly is furious. Reality hits and he focuses on escaping from a life of suffering. At this point, Jumpei is no longer a naive scientist, but a strong, confident man whose desperation ignites a character full of rage, focus and determination towards one goal (Crowther 1). Jumpei’s change of character, as a result of a stressful situation, is symbolic to the normal human life. It describes the human life as one defined in confinement and imprisonment. This shows how a tight situation can force the change in character of a person, whereby the survival instinct kicks (Morris 1). Kyoko Kishida’s character Suffering, lonely, toil, perseverance, are the qualities that come to mind, when considering Kyoko Kishida. She is a woman living alone in a dangerous environment, living on the edge, trying to ensure that the advancing sand does not consume her home. She is also a widow who lost her husband and so n to a sandstorm (Crowther 1). The young woman is faced with an endless task, to dig sand for the villagers’ use. However, surprisingly, this is her lifestyle; the only life she knows and is willing to die for. Having lived under such conditions for practically her whole life, she can guide Jumpei into acceptance. The symbolic significance of this is to show the coexistence between two people from different backgrounds. Jumpei is a rough, nervous man, while Kyoto is calm and composed (Morris 1). Attraction After Jumpei’s several failed attempts to escape, he begins to get absorbed into the new way of life. He realizes that the young woman, from her experience, is his best shot at survival (Crowther 1). Later, they find themselves having a sexual attraction towards each