Main Location Criteria for Retail and Service Businesses Research Paper

Main Location Criteria for Retail and Service Businesses - Research write up ExampleA careful and wise decision to choose a convenient and right posture is vital to building competitive advantages too (Zimmerer, Scarborough and Wilson, 2008, p. 515). Retail stores and restaurants have to be located near to customers so that they can reach to the byplay easily, whereas manufacturers may find mendings remote from the customer base in hallow to be cost-effective due to the availability of raw materials, availability of labor, taxes, regulation and overhead costs (Pinson and Jinnett, 2006, p. 39). It shows contrastive business enterprises will be influenced by hole element differently. Nearness to customers is highly important and critical to creating a competitive advantage for small retail whereas being remote from the customers to take cost-effective advantages is a way to achieve competitive advantage to the lifesize manufacturers. A retail business that attracts a large num ber of customers due to its nearness to the people will obviously enjoy more advantages than its competitor who is absent from customers and finds less number of customers. As Pakroo and Pakroo (2008) emphasized, the entrepreneurs are required to figure out how a particular location selection will or will not contribute to the success of the business and how it makes economic superstar (p. 50). The location will make economic sense when it is really going to pay to the entrepreneur and turn back more earnings than in the case if the business is located in some other locations. For a real estate business, the best three things are location, location, and location. Katz and Green (2009) hold an opinion that the same is veritable with a small and service business too (p. 357). Location is meaningful when it is a severe location for business so as to attract a number of visitors. Katz and Green (2009) emphasized that a good location is in fact highly dependent on the budget an entr epreneur can afford, the business philosophy and marketing niche he is seeking (p. 357).